Pricing Pitfalls – Nine Ways Handymen Leave Money on the Table

Few business mistakes are worse (or more common) than consistently undercharging.

You’ve done all of the work to get the customer, they hired you, and then you did more work to complete the project for them. The only problem is that you don’t make enough money to justify the time and effort if you undercharge.

You waste your time, and you don’t get that time back.

Undercharging makes investing in growing your business, buying better tools, improving your marketing, and having free time to relax nearly impossible.

It destroys all the fun and forces you to grind. Every. Single. Day.

Even worse, undercharging can cause you to build a clientele based on having low prices, making it even more difficult to raise your rates in the future.

The truth is that pricing your services is hard, and there are many pitfalls that are easy to fall victim to.

So, in this podcast, I discuss nine pricing pitfalls that are guaranteed to kill your profits and enjoyment in this business IF you fall victim to them.

I hope that by sharing these mistakes, I can help you avoid making some of them and, in turn, make more money.

HS036 – 9 Pricing Pitfalls That Destroy Profits and Fun

Pricing mistakes are common, and you’ll never avoid them completely, but you can avoid many of them most of the time and, in doing so, make more money and have more fun. Like, a LOT more money. Listen to the full podcast to learn what they are.

The content in this podcast is taken from my handyman pricing course: “$100K Handyman Pricing.” If you find this helpful and want to learn how to price your services to maximize profits and customer satisfaction, I recommend checking that out.

If you like this podcast, you’ll enjoy my article on how I lost over $52,000 by undercharging.