I see it all the time, especially when a handyman is just starting his business, but even with seasoned pros.

Inefficient scheduling, lack of knowledge about pricing strategies, and a lack of confidence are all profit killers that can suck money right out of your bank account.

But it doesn’t have to be that way. I’d like to show you how you can price your services to make more money than you thought possible while working less and making your customers happier than ever.

…Even if you are just starting your business.

…Even if you aren’t the fastest, most efficient, or knowledgeable handyman in town.

…Even if there are hundreds of other handymen in your city who are working for dirt cheap.

You can make more money, and I’d love to show you the PROVEN pricing and scheduling strategies to get you there.

Hey, I’m Dan Perry,

And as a professional handyman myself, I know the challenges of pricing better than just about anyone.

Of course, there are more than this, but here are five BIG ones.

#1 – Lack of knowledge about pricing best practices

Most new handymen (and many experienced handymen) don’t know what to base their prices on or how much to charge. Many will ask what others are charging and then follow their lead. But they’re often following the lead of another handyman who doesn’t understand his pricing. This creates a reinforcing loop of poor pricing practices.

And it’s not just about how much you charge that matters, but what pricing strategy you use and when. For example, should you quote each job? Should you charge by the hour and keep it simple? Or should you have a flat rate for your common services?

Which pricing model is most profitable? And how many handymen have run the numbers to find out?

Not many.

There is a better way of charging for common handyman services that most handymen don’t know about or consider. More on that later.

Other pricing tactics, such as marking up materials, trip charges, and minimum service charges, should also be considered. Should you use these? If so, how much should you mark up materials, and what is a fair minimum service charge?

I know I didn’t know the answers to these questions when I started. I just took my best guess and ran with it, which cost me a lot of money for several years.

#2 – Fear of being too expensive or losing customers

This is a massive problem if you are just getting started or don’t have many new leads calling you.

I remember when I started my business, and each time a potential customer called me, I felt like I had to get that job at all costs. I assumed that if I charged too much, I would lose that customer – and potentially even gain a bad reputation for trying to rip people off.

Now, I look back and see that mindset as being silly because if you aren’t charging enough to generate a decent profit, there is no point in being in business. It’s funny how fear can make us do irrational things.

Fear caused me to undercharge on almost every job I quoted, which made me rush jobs and lose money. Of course, this felt terrible because I was stressed out, in a hurry, and still not making enough money to sustain my business.

There is a better way!

#3 – Lack of confidence

If you have little experience, it’s hard to know if you are fast enough, knowledgeable enough, or skilled enough to charge a professional rate.

This lack of confidence will lead to undercharging and kill your profits.

I’ve seen it a thousand times, and a lack of confidence has cost me more than I like to think about.

However, once I learned what high-paying customers really wanted and structured my business to deliver that to them, my confidence soared, and so did my profits—even though I’m not the fastest, most knowledgeable, or most skilled handyman.

#4 – Scheduling mistakes

Changing how you schedule jobs is an easy and surefire way to get a massive boost in profits.

By learning one simple scheduling trick, you can instantly boost your profits and make an extra $20,000 each year (or more) – WITHOUT working more hours or increasing your rates!

That’s not an exaggeration.

You see, most handymen either overbook themselves because jobs take longer than expected (which causes scheduling conflicts, headaches, and unhappy customers).

…AND they end up with huge unpaid gaps in their schedules on other days.

I made these mistakes for years until I figured out a better way.

#5 – Poor sales skills

Talking money with customers is a skill that greatly influences how much customers will pay you.

By making simple changes to what you say when presenting your prices or estimating jobs, you can increase your conversion rates, build trust, and land jobs while charging higher rates.

Sadly, many handymen fumble here and lose jobs despite having the lowest prices!

Personally, I hate the idea of being a “salesman” because it can be so sleazy and slimy. However, my profits and customer satisfaction soared once I learned how to sell my services without being fake or pushy.

The TRUE cost of pricing mistakes

If you make these pricing mistakes, you must work long hours doing hard labor to turn a profit.

This wears you down and limits your income.

Pricing issues increase stress. When you lack confidence, customer interactions are stressful, especially when customers ask about pricing. You may constantly question yourself and worry that you’ll say or do the wrong thing.

Or, you’ll quote too low and feel rushed on projects, stripping the joy from something you normally enjoy.

Pricing can be mentally draining. Worrying about pricing wastes time and energy, leaving you tired and frustrated. You may find that you love the work, but the business side of things strips the fun from your day.

Pricing mistakes eliminate any sense of financial security. If you don’t make enough money, it creates a gray cloud over your business and life. You can’t invest in improving your business, buying better tools, or outsourcing tasks that drain energy and time (like bookkeeping).

These factors make it even harder to grow your business, creating a vicious cycle that erodes self-worth and confidence.

Once I experienced this massive change in my business, I gained a new understanding and appreciation of how simple changes can lead to substantial gains in profit—even when just starting out.

I also knew that what I learned could benefit many other people.

So, I cleared my plate of all other projects and focused nine months on creating a complete video training program to share everything I learned about pricing, scheduling, and talking money with customers.

What emerged has transformed the lives of hundreds of other pros, giving them the knowledge, strategies, and mindset to run profitable and enjoyable handyman businesses.

#1 – A boost in confidence

• You’ll gain insights into the industry with stories and examples – instantly boosting your handyman business intelligence.
• You won’t just learn pricing principles. You will learn WHY they work. By understanding the logic behind the principles, you will instantly gain more confidence.

#2 – Higher profits

• Learn pricing best practices that simplify your business and make it significantly more profitable.
• Reduce unpaid gaps in your schedule that leak money from your business.
• Start charging what you are worth.

#3 – Financial security

• When you start making more money in less time, you can invest in better tools, hire people to take care of things you don’t enjoy, like accounting, and even start saving for the future.

#4 – A more enjoyable business

• When you optimize your pricing, you no longer have to rush jobs to make a profit.
• No more stressful phone calls and worrying about how much to charge.
• Don’t burn yourself out working 50-hour weeks. Instead, work fewer, quality hours.

#5 – More time

• When you increase your profit per hour worked, that means you can work less and still make the same profit.
• You can invest that extra time into growing your business or being with family.

$100K Handyman Pricing is for you if…

• You are a professional handyman or contractor looking for practical strategies that will help you grow your income to $100,000 per year and beyond.
• You are starting – or planning to start – a local home service business.
• You’ve struggled with how much to charge or to get customers to hire you for high rates and want a proven system to follow.
• You take pride in your work and want to learn strategies for getting paid for the quality and attention to detail you provide so you never have to cut corners to make a decent profit.

$100K Handyman Pricing is NOT for you if…

• You’re just looking to make a quick buck without offering a quality service to your customers.
• You are stuck in old-school ways of doing things and aren’t open to trying new approaches to growing your business.

First off, this course will probably pay for itself on your next estimate. Then the rest is all profit you can put directly in your pocket.

But let’s dig into some numbers to see why this program is an absolute no-brainer.

By going through this program, you will gain confidence and learn more profitable pricing strategies, more efficient scheduling strategies, and multiple ways to increase your profit without working more hours.

So, let’s say you currently work 30 billable hours per week as a handyman. You may be working more than that, but typically, that’s a good number to shoot for.

Now, let’s take the worst-case scenario and say that by implementing what you learn in this program, you can only increase your income by just $5 per hour on average. It doesn’t matter if you charge hourly or by the job. Let’s say you can generate an additional $5 for each hour worked.

That would mean an extra $625 per month in profit, which is an extra $7,500 yearly. That’s a solid chunk of money, right?

Now, let’s say you can increase your hourly income by $25. That may seem like a significant jump, but it’s totally doable. I’ve seen it happen hundreds of times.

So, by increasing your income per hour by $25, that would mean an extra $37,500 in PROFIT each year for the same amount of time and effort! That’s a lot of extra moola, and that’s just one year. Think about how that will add up over the lifetime of your business.

How would that impact your life? How would that impact your confidence? What would you be able to buy or do with the extra time and money?

I’m not promising you will make any more money by simply registering for this course. You will need to go through the program and apply what you learn to get the results.

But the point I’m trying to make is that it won’t be hard to get a return on your investment. Given the results my clients and I have seen from what I teach in $100K Pricing, this is a serious bargain. In most cases, it will pay for itself in a matter of weeks.

And if it doesn’t? Well, you have my money-back guarantee to fall back on.

Don’t be left behind while using outdated pricing strategies.

Don’t waste another day worrying about how much to charge or how to present your prices to customers.

Stop underbidding jobs only to experience regret and frustration later.

Learn the strategies to help you run a more efficient, enjoyable, and profitable business today.

Because, let’s face it, ignoring the problem only worsens things. There are only three possible outcomes when you aren’t charging enough for your time.

1. You go out of business and have to get another job working for somebody else.
2. You lower the quality of your services and cut corners to make a profit, eventually leading to a bad reputation while positioning yourself as cheap labor.
3. You have to work yourself to death, do backbreaking work, and put in 50 or 60 hours a week to turn a decent profit.

And the longer you undercharge for your services, the more money you leave on the table. That money could go toward buying better tools, a nicer work vehicle, attracting better customers, or just saving for retirement.

I’ve spent the last decade mastering handyman business pricing. I’ve interviewed the most successful handyman business owners, read every pricing book I could get my hands on, helped thousands of handymen grow profitable businesses, and even tested these strategies on my own handyman business.

And right now, you can take all that knowledge and use it to take your income and freedom to the next level. What are you waiting for?

Does this program come with a price list for common services?

No, I don’t believe in price lists. If I created a price list, it would cause some to overcharge and some to undercharge. I’ve tried many price lists in the past and found them useless. The first problem is that there are too many jobs out there. You can never fit them all on a price list. The second problem is that jobs vary way too much. The third problem is that different areas of the country and world will charge different rates. For example, you can charge more if you live in San Francisco than you can if you live in a rural town in Virginia. So again, price lists are useless unless you create them for yourself, given your unique business parameters. In $100K Handyman Pricing, you’ll find useful pricing systems and principles that can be applied no matter where you live. And if you like, you can develop your price list based on them.

I don’t live in the United States. Will This Work for me?

Yes. That’s because what I teach is a system for pricing your services. I will not just tell you what you should charge because everyone is different. While I provide plenty of examples, there are just too many services out there, and if I tried, I’d be doing you a disservice. In this program, you will go through a step-by-step process to determine the optimal price for your business in your area. So, the same process applies whether you live in the US, Australia, or even Mongolia.

How long do I have access to the program?

When you register today, you’ll have lifetime access. Go through the program at your convenience. You can pause the videos, rewind them, and watch them as often as you like. You’ll also get access whenever I upgrade or update the course.

How is this different from “Turn Your Skills Into Profit”?

Turn Your Skills Into Profit is a step-by-step guide for starting your handyman business from scratch. While I cover pricing in Turn Your Skills Into Profit, it is only briefly and at a basic level. $100K Handyman Pricing is focused on optimizing your pricing, optimizing your scheduling, and learning how to talk money with customers. It shares the more nuanced aspects of optimizing your business for maximum profits.

One thing is for sure. Time will pass. Next month will come. Then next year, and then the next one after that. That’s inevitable.

So, where do I want to be at this time next year?

Do you want to be in the same situation you are in now? Or do you want to grow beyond that to more freedom and financial security?

Sure, it’s going to take work. Anything worthwhile in life does. But one year from now, that will have passed, and you’ll either be enjoying higher profits and more freedom or be in the same place.

I hope that you’ll take this opportunity to join me in this training to optimize your pricing and scheduling for maximum profits. I’ve taken all the risk away, and there is nothing to lose.

If it works, you can enjoy the benefits of a more profitable business. If it doesn’t work, you get your entire investment back, plus whatever tips you learned.

So what are you waiting for?

Click the button below and fill out the one-page order form. It will take just a few minutes to create your account, and then you’ll be on your way to a more profitable business.